Case Studies 

The proof is in the pudding – right? We have helped many companies in Hong Kong get on the right track in the next stage in their evolution. We’ve listed a small selection of marketing case studies below to illustrate what we did, for who, and how.

If you’d like to know more about how we can help you to grow your business, contact us.

REDEV Properties

“Our agents and sales people now have a much more compelling sales story to tell their clients. As our product, direct investment in Canadian shopping malls, is quite a complicated one, this makes their job much easier. The results? To date we have generated an additional USD262,000 (HKD2m) in sales and growing, even during this financial crisis. Thank you Steve.”

Brett Cameron
Sales Director, REDEV Properties

REDEV properties are a Canadian company offering individuals the opportunity to invest in shopping malls in Canada. The company is well established having been around for over 18 years. The product is quite complicated and their existing presentation materials, brochure, sales presentation & website did not clearly explain the concept or present them in the serious, corporate manner required of a company in the international real estate sector. We were briefed with the task of updating client’s company branding without losing their existing brand identity, creating a more compelling sales story and presenting a cohesive brand image that would enable them to look as big as their much larger competitor who has a lot more marketing resource available to them.

SB Consulting carried out a full review of all of the existing marketing collaterals. We started by creating a consistent style guide to be used for everything from email signatures to corporate brochures. After gaining a full understanding of the client’s business model, we then re-wrote their sales presentation to bring forward the key points and simplify the concept. We produced a marketing strategy and marketing plan including product marketing strategies, online marketing strategy New corporate marketing materials were produced including a new brochure, stationery & business cards, an email marketing newsletter and an updated website design.

To date, the client has credited SB Consulting with over HKD2m in additional revenue as a result of the marketing strategy we produced. We are currently executing phase 3 of the project which includes internet marketing and profile raising activities to increase REDEV Properties brand awareness in Hong Kong

REDEV Properties

“Prior to hiring SB Consulting, Evans & Peck had never really been very active in marketing our Leadership and Organisational Development products and we had no time or resource to learn how. SB Consulting quickly helped us to identify exactly what needed doing and how to do it. They were also invaluable in ensuring that the whole process was project-managed effectively and the many tasks involved, kept on track. Without their help, I think we would still be fluffing around with marketing ideas. Great work and many thanks!”

Barry Brewster
Principal Consultant Evans & Peck

REDEV properties are a Canadian company offering individuals the opportunity to invest in shopping malls in Canada. The company is well established having been around for over 18 years. The product is quite complicated and their existing presentation materials, brochure, sales presentation & website did not clearly explain the concept or present them in the serious, corporate manner required of a company in the international real estate sector. We were briefed with the task of updating client’s company branding without losing their existing brand identity, creating a more compelling sales story and presenting a cohesive brand image that would enable them to look as big as their much larger competitor who has a lot more marketing resource available to them.

SB Consulting carried out a full review of all of the existing marketing collaterals. We started by creating a consistent style guide to be used for everything from email signatures to corporate brochures. After gaining a full understanding of the client’s business model, we then re-wrote their sales presentation to bring forward the key points and simplify the concept. We produced a marketing strategy and marketing plan including product marketing strategies, online marketing strategy New corporate marketing materials were produced including a new brochure, stationery & business cards, an email marketing newsletter and an updated website design.

To date, the client has credited SB Consulting with over HKD2m in additional revenue as a result of the marketing strategy we produced. We are currently executing phase 3 of the project which includes internet marketing and profile raising activities to increase REDEV Properties brand awareness in Hong Kong

ARTHK08 – Event Promotion Project

“SB Consultings’ ‘local knowledge’ contributed greatly to us achieving our marketing goals for the fair. They were always willing to go the extra mile for us and I would have no hesitation in recommending them to any company who needs to raise awareness of their product or event.”

Natasha Cubbit
Marketing Director  – Asian Art Fairs Ltd (ARTHK08)

With the largest International Art Fair Hong Kong has seen in over a decade just 6 weeks away, the organisers needed to get some marketing advice and get the word out to the ‘right’ sort of people about the event – and fast.

SB Consulting worked closely with the client to rapidly create a database of target market companies including investment banks, private members clubs, local art dealers and large corporates. Using our extensive Hong Kong contacts network, we were able to quickly reach the correct decision-makers within each organisation to help support the clients advertising and marketing campaign.

SB Consulting offered the client ongoing marketing advice and recommendations  about how to maximise the effectiveness of the promotional campaign in what was, a new market for them. They also sourced & produced additional promotional materials including T-shirts & display stands.

To date, the client has credited SB Consulting with over HKD2m in additional revenue as a result of the marketing strategy we produced. We are currently executing phase 3 of the project which includes internet marketing and profile raising activities to increase REDEV Properties brand awareness in Hong Kong